One-Off Campaigns

From one-off promotions to telephone mystery shops, our campaign services give your dealership on-demand access to our services, as and when you need them.

Our expert team will work with you to plan and execute a campaign to meet your needs, before our call-makers undertake the planned activity to our exacting standards. All backed up with detailed reporting and class-leading industry knowledge.

Mystery Shop by Telephone

Mystery Shop by Telephone

Within moments of speaking to a member of your team by phone, a customer will have made up their mind about the kind of business they’re dealing with. First impressions last and your staff need to be at the top of their game, all day, every day.

Mystery Shops by Telephone is ideal for identifying the strong and weak points of your current sales process, as well as finding those within your team who need additional training.

Mystery Shops give you insight into what your customers hear when they phone your dealership.

Database Cleansing

Database Cleansing

Although your dealership is always collecting data, it’s important to ensure that the data you hold is still relevant and required. Cleansed data not only ensures that you’re on the right side of data protection legislation, but it stops your sales team from wasting time trying to reach leads no longer in the market.

Database Cleansing by phone is the most efficient and accurate way of cleansing your data.

Our approach and high standard of customer service will ensure the best experience for your past and potential clients. All of your customers are treated in a professional and positive manner whilst following all data protection guidelines.

Sales Events

Event Promotion and Product Launches

If your sales department is planning a special event, or if you have a new product launching and want it to land with maximum impact, our promotion campaigns are perfect for you.

Using data that you have collected from customers in the past, our call-makers will reach out to those most likely to be interested in your promotion and give them all of the details, during a natural and non-scripted conversation.

As well as making your customers feel valued, these promotion calls are a great opportunity to reconnect with customers and discover what their next purchase might be. Our call-makers will take detailed notes of each customer encounter, booking in sales appointments where appropriate.

The next time your dealership has a promotion to push, Interactive Marketing is here to help.

Download: Our Automotive Outreach Blueprint

Need to get in touch with more of your customers? Service calls going unanswered? Data not performing how you expect it to?

Download our free Automotive Outreach Blueprint guide to discover all of our hard-won secrets on how to book more appointments.